Maybe also certain times of the year play a factor in it as well. Say family usually travel with kiddos, or without in the summer and say in the fall or spring people have more "freed up" funds. Especially around refund time. Folks without the kiddos, or retired may have a more fixed spending budget and the rise and cost of things today put a damper on certain items. I do know housing interest rates are a tad higher than say 5 years ago and especially to top off the grocery cart for a family of four is insane.