Well my problem is that it's not a BB gun on that billboard. To me, Christmas is all about kids. When I reminisce about Christmas as a child, it always meant Santa bringing me a new BB gun. Mostly because every BB gun I got didn't last more than a year, because I literally wore them out shooting them so much. Back then, Santa knew what was important, and that was always having your BB gun available, well fed and in proper working order. You never knew when you'd need to defend your property from varmints, your garden from grasshoppers, your pecans from birds or your trash from pristine tin cans that looked out of place.
So unless the AR Santa is slinging in that billboard is from Umarex, it's out of place. I don't know anyone who can afford to wear out 5.56 rifles on an annual basis, and you need to give Santa a reason to come back year after year!
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