Guys you have to understand that a place like USSA can't survive on a 2.5% markup. There isn't alot lot of profit margin in firearms and equipment. If you like having businesses of their "caliber" (no pun intended) you ought to support them by buying something from them. Just sayin...
I support USSA by paying a monthly membership. I also buy a few boxes of ammo, t-shirts and hats for myself and for friends. I also understand that a business needs more than 2.5% markup to survive, but saying someone should pay 30 to 40 dollars more for a product "just because" is ridiculous.