The reviews I have been reading say that the center of the reticle is very difficult to see at low power. Some say they are hoping for an illuminated version to help with the problem.They have 3 scopes out now, with one or two new ones in the pipeline. Their biggest issues to date was an all out assault on the internet with spambots, spam accounts and folks that don't speak English as a native language signing up on every forum from here to hell and posting the exact same spam. They got busted out multiple times. Reviews I have read haven't been bad overall. Most guys say turrets are good and its tracks. Glass has been mixed. lots of varying opinions on their reticles. Some reviews have clearly been over the top. So you disregard the guys that say its better than German makes or NF. There has been a decent amount of used ones already for sale. So that says something. Could just be guys with money that want to see does a $600 scope really run with their $1500 scope.
The company overall seems to be using one of the big oems in China and doing some things right. Way to early to tell if they have staying power in this competitive of a market. Regardless this is a great time to be buying scopes. The competition has forced companies to have good warranty and service along with better options and pricing a much lower entry points.