I know it's not your fault, but their prices are so ludicrous, I don't have a clue as to how he stays in business. If he brought his prices down to a reasonable level his sales volume would go up exponentially.Well...there are a couple factors that go into this. First and foremost it IS a business, and being profitable is key to being a successful business. Second not all gun stores have the same supplier. What H&H gets from one supplier may be cheaper than what GW gets from another, for the same gun. So prices do vary from place to place, this is why people should shop around for the best deal.
Another thing is its not just the guns and prices. Its also about upkeep of the facility, range, bills, electricity..etc..etc. The money has to come from somewhere. If someone sells guns for near cost they can probably afford to because there is something else supporting the store, like a restaurant, retail other stuff. Make sense?